Fujifilm has been quietly dominating the reasonably enviornment of curiosity market of reasonably priced medium format cameras. Nonetheless, their rumored most up-to-date addition is both going to the ideally trustworthy chance in that sector, or it should narrowly slide away out that center of consideration on.
On a aloof Spring night, I leaned in opposition to the railings of a dimly lit rooftop in Tokyo, watching the sundown’s gradient of blue via to purple paying homage to a WordArt font coloring slowly go. I sipped a neighborhood beer and puzzled: “what the hell did I fabricate to deserve this?!” For principally probably the most useful half was once in entrance of me, braced in opposition to that railing (half of to examine the IBIS, half of as a result of I might presumably per likelihood opted in opposition to lugging my tripod round for 12 hours) was once the pre-release Fujifilm GFX 100. I might presumably per likelihood spent the day at Fujikina for the launch match, and I used to be completely enamored.
The following day, I used to be given a tour of the manufacturing unit by which the GFX 100 was once made, and that was once it. I had to comprise this digicam. I might presumably per likelihood had Gear Acquisition Syndrome sooner than, and this did not really feel esteem that. Successfully, okay, it felt esteem that however underpinned with logic and… additional want. The make of labor I used to be doing in promoting and advertising and marketing would snatch pleasure in 100 megapixels and every and every portrait I took with it in Japan was once right dreamy, although my entice the digicam was once as mighty via an entice Fujifilm as their distinctive launch. Whereas sooner than the outing, I had merely favored their APS-C our our bodies and digicam aesthetics, now I used to be spellbound by the corporate and its ethos. They’d care and fervour for making the GFX 100 the perfect digicam that they had ever produced, and it was once larger than endearing; it was once difficult.
That can presumably per likelihood presumably seem esteem hyperbole, however I lisp you it is miles by no means. To walk into the part of the developing the place they constructed the GFX 100, you wanted to battle via a make of stroll-in decompression module, then don a hazmat-having a glance go well with full with a veil. (After 2020, that does not sound all that ravishing, nevertheless it was once abet then.) You then went via a vacuum connector and into the manufacturing construct apart, which was once 100 p.c mud-free. Inner had been meeting stations and making an attempt out areas, nevertheless it did not look esteem a manufacturing unit that you just simply could be succesful of think about, it appeared additional esteem a laboratory making a nuclear fusion reactor. Every one wasn’t an meeting line employee, however an artisan at their explicit job.
I uncover not many eyes uncover to see into this part of Fujifilm’s world, so I hope a pair of of the photographs I used to be prepared to hold can fabricate their work and their practices justice.
So, I flew residence and with out lengthen pre-ordered the GFX 100, and that trim gunmetal gray area and I lived fortuitously ever after. Correct? Sadly not, no. I received residence, I fired up my pc, after which I started figuring out how mighty cash I might presumably per likelihood need to find the change. The digicam was once $9,999 — ouch, however let’s behold the place we cease up. The Fujifilm GF 100mm f/2 R LM WR is within the tip three handiest lenses I’ve ever trendy, in order that’s received to be purchased for my portrait work. Then, my industrial work — the work that launched in principally probably the most income — required a macro lens, in order that’s non-negotiable, the 120mm have to be purchased too. Lastly, I might presumably per likelihood want one factor reasonably wider as journal shoots, environmental work for companies, and so on, all principally often known as for one factor that can presumably per likelihood presumably match additional within the physique and ideally, with some zoom. I had trendy the GF 32-64mm f/4 (which equates to 25-51mm on paunchy physique), and that’d fabricate that job correctly; I fabricate not want sooner glass. I pressed enter, and I knew that was once that — there was once no method I might presumably per likelihood account for $18,000. It was once — and is — a shining and singular digicam, nevertheless it would not carry me in ample distinctive work to pay for that make of outlay. I used to be caught.
I spoke to my contacts at Fujifilm and requested their suggestion, I checked out the GFX 50R, which I had trendy for a pair of of the journeys and cherished, right to find into their medium format ecosystem. Even with deal, after lenses, I might presumably per likelihood restful had been spending $10,000. I wasn’t wholly averse to investing in my industrial, however the 50R was once rising outdated, and it merely could not be thought-about as a really perfect train of cash. So, with a heavy coronary coronary heart, I deserted the premise. (Although certainly one of our writers did not, and I on a customary basis comprise wanted to edit his articles about it, so thanks, Christopher Malcolm!)
Now, my esteem for the GFX 100 wasn’t totally blind. Having trendy it, there have been a substitute of considerations. Earlier than all of the items, it was once massive when put subsequent to my little Sony a7 III. Now not handiest was once it extraordinarily paunchy to defend and change round with, nevertheless it moreover weighed an horrible lot too. This made it difficult on lengthy days and shoots. Assemble not uncover me inappropriate, I spent an prolonged time strolling round with it and capturing, and I cherished it. Nonetheless as soon as that honeymoon size ended, I puzzled if it will flip into an albatross. This measurement and weight had been because of creation of IBIS, which was once certainly one of principally the foremost promoting components and required an even bigger physique. The GFX 50R was once markedly smaller and lighter, and whereas restful trim, was once additional within the place of older DSLRs in weight and manageable.
Enter the Rumored GFX 100S
The components I had with coming into into the Fujifilm medium format ecosystem had been certain-lower: The GFX 100 priced me out of the game, it was once trim and heavy for day after day train, and the 50R and 50S had been rising outdated whereas restful a titanic funding. If I wanted to orchestrate Fujifilm’s subsequent launch, due to this fact, it might probably presumably per likelihood presumably be the GFX 100 sensor and IBIS, a system or the other stuffed right into a GFX 50R physique and half of the tag — a ravishing and sensible obtain a question to, I’m sure you’ll agree. I had written off even two of my three requests being met with Fuji’s subsequent medium format digicam, but when the rumors are to be believed, they’re going to cease all three.
Fuji Rumors is a dwelling that does what it says on the tin, and as a methods as I’ve ever thought-about or verified, their rumors concerning the gigantic stuff are make of righteous. So, what comprise they heard concerning the upcoming GFX 100S?
So, let’s sum it up:
- Fujifilm GFX100S
- 102 MP medium format Bayer sensor
- bottom illuminated sensor with paunchy part detection pixels protection
- reasonably smaller than Fujifilm GFX50S
- coming early 2021
- tag: $5,999
So, we’re retaining the GFX 100 sensor — that could be a giant begin. We’re retaining the IBIS — one different bonus, however in what method is that this going to be completely different from the GFX 100? Okay, it is going to be markedly smaller if it is tipped to be nearer to the GFX 50S. How on earth are they going to go well with the IBIS system in? Here is going to cost a fortune. No, wait, it is $4,000 extra reasonably priced. My superb peril for the GFX 100S is how they’re going to ever shift their inventory of GFX 100 our our bodies now.
Ideally suited or Quiet a Bridge Too A long way?
The obtain a question to this raises for me is whether or not this will likely presumably per likelihood fabricate ample to hold additional of us to Fujifilm medium format cameras. The best perks (the sensor and IBIS) of the GFX 100 are coming over to the GFX 100S, and whereas going through the perfect flaws (the dimensions and worth), so it have to be a house bustle. Nonetheless, will paunchy physique shooters now be tempted ample to find the bounce? Primarily probably the most chopping edge paunchy physique physique is for the time being the Canon R5, which is $2,100 extra reasonably priced (except you occur to dwell within the U.Ok. esteem me, the place the R5 is each outfitted out and prices each kidneys) and a unbelievable hybrid digicam for these that moreover shoot video. The GFX 100S, esteem the GFX 100 sooner than it, will likely be basically aiming at purist photographers who shoot genres esteem portraiture, panorama, or industrial, as in opposition to sports activities actions or wildlife.
It seems to be like that there’s a demographic of photographers (and I might presumably per likelihood obtain myself firmly in them) that shoot paunchy physique however would resolve to shoot medium format within the event that they’re going to account for the funding. Hasselblad has lengthy been heading in opposition to this similar goal: medium format cameras which are seemingly to be not out of attain for all however 0.01% of photographers esteem their H Collection cameras as Part One our our bodies had been for a while. Even Hasselblad’s most up-to-date medium format digicam, the 907X 50C, a physique so beautiful I wish to verbalize poetry to it, is handiest 50 megapixels (who can also very correctly be able to dwell with so few?) and does not comprise IBIS. Regardless of this, it is $400 additional expensive than the proposed tag of the GFX 100S.
So, if the rumors are righteous, has Fujifilm discovered the medium format candy construct apart? Or, is it restful reasonably too a methods out of attain for a lot of? I’m leaning intently in opposition to the outmoded.